Salone del Mobile Milano

Salone del Mobile wrapped up its 54th edition on April 19, 2015.The event in Milan was a huge success, attracting 310,840 visitors over the five days and 30,881 members of the public over the weekend open days. Salone del Mobile is the trade fair for all things relating to home furnishing, and hosts the Euroluce event in parallel which focuses on lighting, as well as Workplace3.0/SaloneUfficio which showcases solution for the office. The Salone del Mobile is the annual calendar event for the industry, showcasing an enormous range of products and services with an emphasis on style and design. Originally conceived as a vehicle to promote the quality and profile of Italian furniture in 1961, the fair has grown in size and in concept to become the extensive global event it is z  today. This year, 69 percent of the exhibitors came from outside of Italy, underlining the fair’s international importance and appeal.

The year 2015 saw a strong presence from Russian buyers and exhibitors, with China leading the market presence, and Germany a close second. This year there was a record number of visitors from the Middle East – Saudi Arabia, Lebanon and Egypt in particular, and visitor figures from the UK, the US and India also showed an increase. The fair numbers constitute concrete proof that the industry is making a speedy recovery from the doldrums evident after the financial crisis.

“The data confirms the importance and attractiveness of an event that showcases the very best of Italian and international furnishing”, said Salone del Mobile President, Roberto Snaidero. “The companies are delighted with the quality of attendees and the solid business results achieved over the six days of the fair, thanks to their own commitment and dedication to tackling and overcoming the tough financial situation of the last few years. The Salone therefore constitutes the first signal of the forecast recovery.”

Italian Prime Minister Matteo Renzi visited the fair on its opening day, and also made mention of the recovery of the industry and the general economy. He congratulated the event organisers and the exhibitors and underlined his government’s commitment to the sector which will take the form of specific domestic market development as well as international promotional activities and support.

The fair hosted several interesting events under its banner, including the 18th edition of SaloneSatellite.          The fair within a fair was started in 1998, with the express goal of providing a platform for the most promising new designers.

In 2015, 700 up-and-coming designers, all under the age of 35, participated in the event with the theme of “Life Planet”, proving extremely popular.

The Rho Milan Fairgrounds also played host to Michele De Lucchi’s massive installation, “The Walk”, conceiving the workplace as a communication platform and gymnasium for the mind. Architect Dario Curatolo’s “In Italy”, a multi-media installation and App presenting the Italian savoir faire, was the result of a collaboration involving 64 Italian companies and a selection of designers, planners and architects. Attilio Stocchi’s installation “Favilla: To every light a voice” in Milan’s Piazza San Fidele attracted over 10,000 visitors. The Salone de Mobile also supported and promoted the “Leonardo de Vinci 1452 – 1519” exhibition, which opened on April 16 and is the most comprehensive and extensive Leonardo da Vinci exhibition to ever take place in Italy.

High-end artisanal manufacturers, modular producers, small and medium sized furniture companies and global furniture brands were all represented at Salone del Mobile, and with an event programme encompassing art, architecture, design and the environment, the furnishing event in Milan is going from strength to strength. Exhibitors and visitors alike can look forward to the next edition in 2016, taking place from 12 – 17 April.

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